In 2007, a research firm called Information Resources, Inc. found that U.S. consumers are beginning to show purchasing preferences that are based on eco-friendly packaging. In a survey of more than 22,000 U.S. consumers, results showed that about 29% indicated that eco-friendly packaging influenced their brand selection and 21% choose stores that offer good selections of products using environmentally friendly packaging.
To view a review article & to access the link to the report (they require a sign-in to do so) follow this link: http://us.infores.com
What types of packaging issues do you feel are most important when analyzing the sustainability practices of a company? Let us know!
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