Thursday, March 27, 2008

Visionary Values

It is time to begin talking about sustainable business. The more that we understand where our products come from, the more we can ensure life, liberty and the pursuit of happiness for every person on earth, and the safe water, air and land needed to sustain our lives.

Ignorance of the impacts, both environmental and social, of what we buy means we may end up paying for actions that we would never condone. The purpose of all enterprise is to improve the lives of human beings. Insofar as that some enterprise instead serves to enhance the bottom line, we as consumers always have the choice to support companies that align with our beliefs. These beliefs drive our manners of participation in society. Sustainable businesses are driven by what we like to call Visionary Values - Stay tuned for details!