Tuesday, May 6, 2008

Shopping Protocol

What is your personal shopping protocol when re-stocking your kitchen? Do you have preferences that are driven by deeply held eco-philosophies or do you feel somewhat obliged to shop a particular way due to the shopping habits of your friends?

What is important to you? Certified Organic? Certified Fair-Trade? "All Natural?" Do these companies you see on supermarket shelves recycle and use sustainable energy? What type of community participation or charitable donation policy do they embrace? What plans to these companies have to become more sustainable? How recyclable or re-claimable are the materials used in packaging these products?

These are all valid questions that we at Visionary Values believe are extremely important to ask of these companies and yet, where can you find a comprehensive listing of such key pieces of the sustainability puzzle?

We want to help! Our eco-endeavors are driving us to offer the conscious consumer answers to these questions. We will, of course, need the help of all of you conscious consumers. Throughout the next few months we wish to engage in a process of dialogue and discovery that can enable us to clearly present such a wide range of consumer data in the most effective and useful manner. Join us in the journey of uncovering the key elements of Visionary Values companies and also in the quest to encourage all companies to embrace such values.

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