This week the Environmental Defense Fund released a report entitled: Innovations Review 2008: Making Green the New Business as Usual." "The report highlights the latest trends and best practices that demonstrate how environmental sustainability efforts are creating new markets, providing competitive advantages and saving companies millions of dollars."
They go on to say that "environmental sustainability is no longer just for eco-brands. It's no longer about complying with regulations or securing good press. It's about saving through efficiency, creating new markets and gaining competitive advantage."
Link to Full Report in PDF : http://www.edf.org/documents/7904_innovationsreview2008.pdf
This report is no doubt an important step in documenting and sharing the efforts of a wide range of companies to greenify and become more sustainable. Let's embrace these types of changes while at the same time prepare ourselves as consumers for an onslaught of corporate greenwashing! Let's face it, when it comes to claims by companies that they do embrace sustainability and green technologies there really isn't any place to go to verify such claims. We're not just referring to companies outside the so-called green and natural products industries as they are just as susceptible to make unjustified claims in search of the other green! Witness the recent lawsuit filed by Dr. Bronner's in which they assert that many companies are taking advantage of the lack of standards to make false claims about the "natural" ingredients their products contain.
Link to Article on Lawsuit: http://naturalfoodsmerchandiser.com
Visionary Values is working on a comprehensive database that will help answer these types of questions and root out false claims so we, as conscious consumers, can help regulate what companies sell to us. If we don't protect ourselves and work together to ensure collective responsibility, we will always have questions. We do need your help in compiling all this data, so feel free (really!) to contact us for more details. Fight the Good Fight!
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