It turns out that what drives customer choices is a bit more complex that we might have been led to believe. A recent customer survey conducted by The Natural Foods Merchandiser shows that consumers are more apt to choose a local product over an organically produced one that is not local. The results show that when given a choice between an equally priced local but not organic item and an organic but not local item that 35% of consumers said they would prefer the local item while 22% would purchase the organic item. Additionally, 44% of respondents said that ultimately they would prefer both local and organic in their purchases.
Check out the rest of the details at the Natural Foods Merchandiser website.
Question: Do you find yourself aligned with these results?
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