Becoming Aware

We are sure you are all at least a little bit aware of the recent newsworthy "discovery" that the Kashi products contain genetically modified organisms (GMOs). It seems to us as though this is akin to the "discoveries" made by europeans when they first began exploration of this vast continent. So many "new" places, animals, people and things were "discovered" that not a day seemed to go by without something new turning up! Funny thing is, all of that was there before they found it! So, for folks to realize that Kashi contained GMOs and for it to become such a big news story was a bit overblown. However, if a vast new awareness of the utter pervasiveness of GMOs is what results from this, then Hurray!!!!

We are of the mindset that from the standpoint of advertising, Kashi did nothing wrong. They never falsely claimed to be organic or non-GMO. They merely used the all-to-common word natural in selling their products. Completely legal, albeit a somewhat shady approach, much like the ads that make the claim that their products are artisanal.

Do we like what Kashi has done to raise their profile amongst health conscious consumers by claiming to be natural for all these years, no. We also do not condemn them for practices that we, as consumers, have allowed them to engage in for the sole purpose of profit at the expense of our health and the health of our planet. The main dynamic we see that is wrong and that must be changed is the way consumers get educated and access knowledge and then act on such knowledge. Any consumer with basic knowledge of GMOs would know that if it is not organic and it is made from soy (91% GMO in US) or corn (85% GMO in US), the likelihood is extremely high that it will contain GMOs. In fact, it is estimated that over 70% of all processed foods in the United States contain GMOs.

GMO crops are rapidly failing on a global level, creating super weeds and super pests, and they are unproven regarding their safety for consumption. Additionally, the risk of cross-pollination with organically grown crops is potentially very damaging to that industry's integrity, not to mention the integrity of the crops themselves and the eco-systems they grown in!

What can consumers do? Get informed, make smart choices and make noise when something bothers you!

Moving Forward!

Our efforts to document sustainable businesses and endeavors is in motion now! We are currently in edit mode and should have some excellent interview segments to share with you. Over the past few weeks we have conducted interviews with three businesses: Licious Organics in Boulder, Colorado and Karma Balm and Interiors Green in Bethlehem, New Hampshire. We are very excited to get this project underway!!

Additionally, there has been extensive video documentation of a build site here in Boulder featuring Artesano Plasterers Ryan Chivers & Phil Metzler. This project also features a living roof installed by Andy Creath of Green Roofs of Colorado. We look forward to conducting interviews with these folks as well down the road.

Visionary Values believes that by sharing inspiring stories of individuals and companies working more in harmony with our environment and supporting sustainability, we can encourage others to do the same. After all, we share this beautiful world and all of our challenges must also be shared!

Conscious Capitalism Videos

Hey Folks!!

Check out CNNMoney.com for a few videos that focus on conscious capitalism. This one is an interview with 7th Generation CEO Jeffrey Hollender.

Transitioning

Here is an interesting video about the sale of Dagoba Chocolate to Hershey's back in October 2006. Although the sale of the company had its critics, especially those who believe bigger ain't better, the goal of the sale was to gain a bigger platform and greater resources for high quality and sustainability. You be the judge!

Video

Here is a link to the website for Dagoba Chocolate:

Dagoba

Green Labeling Facing Crisis of Faith

I found this overview of the eco-label frenzy that has been riding the green wave of the past few years. We've written often on this blog of our feeling that much stricter oversight is needed to help these certifiers maintain high levels of integrity.

Much has been recently discussed regarding the horrible impact on global economies of a lack of regulation in the mortgage, banking and insurance industries to name a few. The eco-labels are also completely unregulated and consumers basically must depend upon instinct or hearsay to judge adherence to self-proclaimed standards. There certainly are many highly reputable and important certifiers around the world.

Take a look at the article and let us know how you feel some of these concerns can be addressed. How would consumers be able to hold these certifiers accountable for their claims?

Throw Down the Gauntlet!

Hey folks! Here is an article from the folks at GreenBiz discussing responsibility in the food industry. There are a few people quoted in the article who are advocating for purveyors of our nation's food to take the lead in sustainability.

"We need to begin to think of retailers as leaders in sustainability; they help consumers live more sustainable lifestyles and build sustainable consumption into their lives," explained Michele Halsell, the managing director of the University of Arkansas' Applied Sustainability Center. "They are the link between the suppliers and the consumers, [and] taking that approach to your role in the world is the start of an important transformation."

And when retailers do it right, it's a "win-win-win," according to Halsell: the environment, local communities and most of all retailers themselves all benefit from green initiatives.

"You the retailers have bought all the environmental impacts [of the products you sell] at every step along the way," (Jonathan) Kaplan said. "That's a responsibility, but also an opportunity: you can have the biggest bang for the buck and you're in the driver's seat."

Clearly, the point of sale opportunities to educate (if that is what retailers are willing to do properly, honestly & transparently!!) are innumerable and ever-present. We at Visionary Values welcome this potential for every retailer to become a sustainability advocate!

We also must STRONGLY ADVOCATE for increased and consistent consumer involvement and oversight of this process. Initially it would most likely stem from an inherent distrust of these retailers to tell the whole story and keep it truthful. As the process matures however, it could develop into more of a friend looking after friend type of interaction (pie in the sky?!?) where we all look after one another's best common interests. After all, isn't this an essential piece of sustainability?!

As always, we love to hear YOUR opinions! Keep in touch!

Material Desires

In 2007, a research firm called Information Resources, Inc. found that U.S. consumers are beginning to show purchasing preferences that are based on eco-friendly packaging. In a survey of more than 22,000 U.S. consumers, results showed that about 29% indicated that eco-friendly packaging influenced their brand selection and 21% choose stores that offer good selections of products using environmentally friendly packaging. 

To view a review article & to access the link to the report (they require a sign-in to do so) follow this link:   http://us.infores.com

What types of packaging issues do you feel are most important when analyzing the sustainability practices of a company? Let us know!