This white paper, recently released by ADC Partners, identifies a number of the underlying reasons for initiating or maintaining sustainability programs, and for aligning a brand.
It has been suggested that the rapid and pronounced downtown in the economy will make it difficult for companies to continue aligning their brand with sustainability. A review of recent studies and surveys suggest that, in fact, the opposite is true, writes ADC Partners.
Companies that aggressively pursue sustainability may put themselves in a position of unique strategic advantage, the firm says. Ultimately, this can lead to more efficient business practices, an enhanced brand and improved fiscal performance.
ADC Partners has made a copy of its report available to GreenBiz.com for download (PDF).
Clearly folks are adjusting their decision-making to accommodate lower incomes and an unpredictable future. Do you believe that this major global economic downturn has had or will have an impact on current and future development of green initiatives? Are there certain areas that you feel will be more impacted? Less impacted? How has your decision-making changed?
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