I ran across an article today in the Seattle Green Business Examiner that indicates there can be some solid bottom line benefit to conducting business with emphasis on values that include environmentally and socially aware practices.
The article states that:
Businesses who choose to follow a “green” path are finding that consumers want not only recyclable, sustainable products, but that they want sustainable, green business values to be reflected in the company philosophy as well. This can often mean a number of practices in a company must shift, including employee relations, investment strategies, packaging, and other corporate philosophies.
Although the main focus of the article is on charitable endeavors, the message is clear: businesses that reflect the values of their customers and that are respectful of the community are more likely to be successful.
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