A little over a year ago I came across an organization whose mission was to certify companies that operate under a more stringent set of standards of responsibility. My first thought was that such an endeavor was quite noble and also very much needed. My second thought was more along the lines of let's wait and see if they can pull it off. It turns out that they have!
This non-profit organization called B Lab and their growing list of certified B Corporations (the "b" standing for benefit) have begun to catch the attention of more mainstream business publications like BusinessWeek and the Financial Times.
Their certification is based on meeting their "comprehensive and transparent social and environmental standards." You can review those standards as well as some sample reports on their website: www.bcorporation.net
You know as well as we do that educated consumers are increasingly frustrated by discovering that even their favorite "green" companies have some rather unpleasant skeletons lurking. If the folks at B Lab can offer an effective and trustworthy screening process that can identify the truly visionary companies, then we all benefit.
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