Here's a really good perspective on how success in business does not mean you must narrow mindedly focus on gross sales. Even if and when you plan to sell your business, you do have a choice to stipulate certain philosophies will be maintained after the sale. Let's face it, when you have raised your "baby" (business) to be an upstanding citizen, respectful of others and of the environment (we are all connected after all), then why wouldn't you want that dynamic to continue?! What options do the small fish have when the big pond beckons?
Other interesting case studies to review are:
What do you think of this trend? Positives? Negatives?
2 comments:
Green Mountain Coffee recently provided $800,000 in grants to nonprofits working on innovative programs to tackle climate change. This is a great example of how a company can grow, yet remain true to its values - and even leverage the power of its scale.
We explore the Green Mountain Coffee model - and others, here at the Institute for Global Sustainability at the University of Vermont. (http://learn.uvm.edu/igs/)
For example, our summer course called "Sustainable Business: Practices in Support of People, Profits and Principles" is a five-day intensive summer program that offers the opportunity to learn and apply new principles of designing, organizing and managing a business based on sustainability.
Learn more about this and other courses at
http://learn.uvm.edu/igs/sustainable_business
Hey Noah:
Thanks for the info on this cool program! I will put a more formal link up on the blog connecting to the program information! These types of opportunities are vital elements to creating needed fundamental changes in business practices. Take care!!
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