What gives a company the "right" to call a product green? What are the values that comprise a green identity for a company or even a product? Of course you are all familiar with the concept of greenwashing. Since there clearly are no set standards for what constitutes green, consumers are left to their own devices to make that delineation. What is the key to spreading the word? Education! Listen, instead of waiting for the government or the companies themselves to establish green parameters, we, as consumers, must define the term with our wallets. Purchasing products from companies (and stores) that abide by standards of environmental responsibility, renewable resource use, sustainable production, employee repect, etc. will have the greatest impact possible if applied regularly and also modeled for our children and friends.
We at Visionary Values are working hard to create a reliable and comprehensive set of criteria and measurements to help consumers make educated and conscious decisions regarding the products they purchase and the companies they wish to support through their purchases.
For more information on greenwashing follow this link: Greenwashing Index
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