Saturday, April 11, 2009

Ecological Intelligence


A new book by Daniel Goleman that reflects upon the impacts our purchases can have on the environment will soon be available. Old hat you say?! Think again! Goleman is most known for his most famous publication called "Emotional Intelligence: Why It Can Matter More Than IQ." The premise being that self-awareness, self-discipline & empathy are essential ingredients to success and happiness. Add to that that, unlike IQ, emotional intelligence is something anyone can improve upon.

In his newest book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything, Goleman reveals the hidden environmental consequences of what we make and buy, and shows how new market forces can drive the essential changes we all must make to save our planet. Ecological Intelligence draws on cutting-edge research to reveal why "green is a mirage," illuminates inconsistencies in our response to the ecological crisis, and introduces new technologies that reveal with "radical transparency" the eco-impact of products we buy, with the potential to drive consumers to make smarter decisions and companies to reform their business practices.

Paul Hawken says of the book: 
"Ecological Intelligence is a fascinating whodunit revealing the intricate processes that create our material world. Written by the acknowledged master on how to be a truly intelligent human being, Goleman reveals the complex web of impacts everyday products have upon people and habitat and how a new form of intelligence can radically alter consumption patterns from destructive to constructive."

I am currently in the middle of the original Emotional Intelligence book and look forward to seeing Goleman's application of these concepts to correcting our species' poor stewardship of the planet. If you have a chance, give it a read and then post a quick comment/review. We'd love to hear from YOU!!

No comments: