What's the Carbon Footprint of Your Toilet Paper?

Seems as though U.K.-based retailer Tesco is planning to place a carbon footprint label on its toilet paper and paper towels and eventually all private label products. The proposed Carbon Reduction Label will account for all emissions generated by each stage of the product’s lifecycle; the caveat is that Tesco must reduce emissions or lose the right to use the label.

This effort is part of a collaboration between Tesco and The Carbon Trust, a U.K. government-funded entity that will tap into interest in this type of information that more than 60% of customers surveyed have supported. No details are provided on how they will monitor adherence to the guidelines.

What are you thoughts on this? Would you like more information on the carbon footprint of the companies you support and the products you purchase? Let us know!!

Rethinking Green

The June 2008 issue of Wired Magazine has a great article, Inconvenient Truths: Get Ready To Rethink What It Means To Be Green, that questions all those feel good things we do to be green.

Although the article is rather simplistic and doesn't go far enough, the subject is right on and ripe for discussion.

Here's the intro paragraph:

"The environmental movement has never been short on noble goals. Preserving wild spaces, cleaning up the oceans, protecting watersheds, neutralizing acid rain, saving endangered species — all laudable. But today, one ecological problem outweighs all others: global warming. Restoring the Everglades, protecting the Headwaters redwoods, or saving the Illinois mud turtle won't matter if climate change plunges the planet into chaos. It's high time for greens to unite around the urgent need to reduce emissions of greenhouse gases."

For more info go to:
http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_intro