“Earth to TransFair: Fair Trade is a Movement Not a Brand!”

It seems as though the waters of certification are trending to muddier and consumers will definitely be left with more reason(s) to question the self-appointed overseers of "ethics."

Recently, TransFair USA has applied for a name change and essentially a trademark on the term "Fair Trade USA." Why? Who really knows, but what is important is maintaining the concept of fair trade unencumbered by institutional whims and fancies and keeping its nose as clean as possible. After all, fair trade is a peoples' movement, one that must offer the consumer the best possible confirmation that its principles of dialogue, transparency and respect for humanity are completely upheld.

Check out the controversy and who supports the petition by linking to the title of this post. Then, sign the petition! Help us keep the oversight in the hands of consumers!