Starbucks Shareholders Oppose Expanding Recycling Efforts

In keeping the java spirit of discussion alive why not look at our most capable (yet seemingly least willing to aggressively pursue sustainability measure) purveyor of specialty coffees: Starbucks!

At a recent shareholders meeting, a measure put forth by a minority of shareholders, to increase the company's recycling, was voted down 89% against  to 11% in favor. It seems that they are happy with their efforts to date and do not deem any additional progress necessary. The measure was supported by As You Sow, an organization that has also put forth similar efforts at recycling reform to Pepsico & Coca-Cola.

Clearly, continued activist efforts are needed to move these folks in the right direction.  Quite honestly, as is the case with furthering Fair Trade & Organic purchases by Starbucks, the customers are the only ones who can make a lasting impression!! Why should consumers always look to corporations and governments to tell them what they want or what is best for them?!?

If consumers were more involved in their welfare and not just passive participants in capitalism gone amok, we would not be faced with such catastrophes as the BP Gulf oil disaster!! Let's wake up and make our purchases matter!!