Tracking Sustainability

Here is an interesting review of the usefulness of applying Life Cycle Analysis (LCA) to identify what a company would need to do to capture the purchases of customers dedicated to supporting companies that engage in sustainable practices and produce products that are environmentally friendly.

It is suggested that this simple approach of getting to the core of consumer values can benefit both the bottom line and the sustainability of a company. By focusing on what consumers actually want and not what the companies think they want, everyone wins.

Take a look and let us know how you can integrate this perspective into your operations as a business owner or, how you think this information can be transmitted effectively to companies.

At the end of the day, an approach like this can truly put consumers in the driver's seat! Take advantage and push for sustainable business practices!