Friday, August 21, 2009

Eco-Labels - Legitimate or Greenwashing?

The debate over these labels and the legitimacy of their use and claims will continue. What can consumers do to verify adherence to sustainable business practices?

Check out ecolabelling.org for an terrific overview of the vastness of the world of verification!


Their focus is:

1. To gather all ecolabels in the world onto one common platform,

2. To provide standard data and analysis on those ecolabels,

3. To help companies buy and sell ecolabelled products and services.

And here is a businessinsider.com perspective on the proliferation of these labels.

Thoughts? Proposals? Criticisms? Support?



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