Citywide Green Business Program

The city of Long Beach, California is taking extra steps to support green businesses by unanimously agreeing to send a proposal to the City Council to put in place the initial framework for a Green Business Program.

Let's hope this proposal gets the support it needs and can help stimulate other cities to move forward with similar initiatives.

Thia announcement was found in the 7/24/2008 edition of the Press-Telegram located at www.presstelegram.com/

The Six Sins of Greenwashing

TerraChoice, a Canadian environmental marketing agency, has devised a guide for consumers  designed to inform them of important issues to consider when wading through the innumerable green claims currently being used by companies to sell their products. They call it:

"The Six Sins of Greenwashing"

1. The Hidden Trade-off
   
2. No Proof
   
3. Vagueness
   
4. Irrelevance
   
5. Fibbing
   
6. The Lesser of Two Evils
   

Assembled in 1995 as part of the Canadian Federal Government's effort to combat greenwashing, TerraChoice examines the full life cycle of products and the accompanying science of environmental claims. Products that pass the review can then receive Canada's official environmental certification mark, the EcoLogo. TerraChoice is currently completing a 20-year study of green marketing claims. They discovered that greenwashing is more prevalent when public interest in environmental issues is greater, and that there has been a gradual increase in claims over time.

Learn more about them at www.terrachoice.com

Read more on their blog at http://blog.terrachoice.com

We can ALL be part of the move towards Sustainability!

For some ideas on how to make your company or the company you work for more green, take a trip to GreenBiz.com and read through Logistics and Transportation: Key Steps to a Greener Supply Chain. This article looks at ways to make your processes less consumptive by reviewing your company's logistics in shipping and maximizing use of space, consolidating your shipments, obtaining green certifications, and using alternative fuels.

Click here for the article: www.greenbiz.com