What is/are Visionary Values?

Visionary Values seeks to transform the consumer experience and business priorities by providing comprehensive and customized information on the social and environmental practices of health food companies. By measuring more, we make more things count.

Whether it be the amount of packaging, use of organic ingredients, price per volume, or the treatment of workers, if we can measure it, we will. It is our goal to develop a comprehensive inventory of health food companies, beginning with those we believe to be most visionary in their business practices. We will also provide qualitative perspectives on those same companies.

As a web based enterprise, we seek to provide an interactive experience in which users can contribute to our substantial base of metrics and debate our ever growing body of knowledge. Moreover, in anticipation of a rapid rise in the use of handheld computers, we seek to build a site which users can access as they cruise the aisles.

Through these means, we hope to play our part in transforming the consumer experience into one of consciousness and care, while supporting the birth and growth of a new wave of pioneers in the conscious business movement.