You tell us, does this discussion leave you a tad confused? Clearly, there are many intricacies and platforms that are part of devising a labeling system. What to focus on, what to leave out, what is absolutely vital, etc. Sometimes it does seem as though the process gets so complex that it seems to exist solely for those who devise it rather that for those it is meant to inform: the consumer!We like the basic approach the folks from the new vegan licensing organization have that plans to focus solely on presenting the choice of veganism from a positive perspective. Keep it simple, direct and focused.
What do you think? How do you feel certifications should be devised? Should they take an activist or consumer advocate approach or stand back and use strict measurable parameters or perhaps, a hybrid? How much do you need to or want to know regarding the manufacture of products? Do you want verification of practices all the way down to individual ingredients or just the final product. Let us know!!
